In June of
2008, there was one customer and a web-based tool called the “Carter and
Company, LLC Simple CRM for Small Business.” In August of the same year,
the product donned it’s new brand as AddressTwo. By year’s end, 34
customers had signed up. Revenues soared to $340 per month.
Four years later,
we sit positioned as a market leader in small business CRM. Over 2,000
companies rely on AddressTwo for managing leads, networking and referral
efforts, sales follow-up tasks, and more. At times like this—the end of
the year, holidays approaching, and yet another profitable year behind us—it’s
fitting to look back… but only for a moment.
Looking back
I’m amazed at how many mistakes and wrong turns litter the landscape of this
young company’s history, all the while our customers have never been more
fiercely loyal nor our team so enthusiastically engaged. But that’s what
it takes to succeed. No CEO can say “I did it perfectly.” And for
that reason, no CEO can say, “I did it alone.”
We have not
done it alone. Our customers have been incredibly loyal, spreading the
word about AddressTwo with all the gusto of evangelists. Our network of
Partner Providers and Affiliates have added tremendous growth to our
business. And most importantly, our two directors Chad and Troy have
carried AddressTwo on their shoulders and adopted its mission as their
own. I owe a debt of gratitude to all who have been a part of the
phenomenon that has become AddressTwo.
But as
gratifying as the past four years have been, it’s the next four years that will
put the name AddressTwo on every small business owner’s tongue. We are in
the process of a major new product development that will expand our
capabilities exponentially—reaching far and wide into new verticals, industry
specializations, and marketing channels. By this time next year, when we
look back at 2013, we will marvel at how many new CRM applications we power and
how many new innovations in small business sales and marketing we have
deployed.
Four years
ago, CRM was a mature market. I am on record as saying on more than one
occasion that there was no room for disruption—that AddressTwo succeeded by
simply building a better mousetrap. Today, with the perspective I now
have, I am ready to admit that I was wrong. Our team has come up with new
developments that the CRM market has never seen. The disruption is
coming. AddressTwo will lead the way.
Happy New
Year!
Nick Carter
Founder & President
Founder & President
