Thanksgiving
is right around the corner, and with the holiday season starting earlier and
earlier, it pays to be ready with a surefire marketing strategy. As consumers,
most of us are gearing up for another crazy year of deal hunting and
last-minute shopping, but as marketing experts, we’re wondering how best to
leverage the holiday mindset and get people thinking of you throughout the
season.
Go Mobile for Busy Shoppers
Throughout
December, most people are out shopping more than they might like to admit.
Every year, mobile trends grow, and more people are relying on the transportability
of their mobile devices more than their home computers. Take advantage of it by
making sure your
website is mobile-optimized, and by making sure you offer special deals
accessible through mobile devices. Consider using QR codes or other tactics
that specifically cater to a mobile-oriented audience!
Don’t Forget About Email!
While many
marketers are winding down the email marketing in favor of newer technological
trends, the email
market is still a strong opportunity to reach out to new and repeat
customers with a timely message. Don’t make your email too salesy. Instead,
turn your approach into a simple greeting or holiday wish, accompanied by some
tips for saving money or keeping sanity throughout the holiday season.
Consumers will appreciate the sentiment, and if you through a special deal into
the mix, you’ll see your sales react accordingly.
Create Special Offers through Social Media
Social Media
is one of the most powerful channels during the holiday season. Make sure you
use elements from the holidays in your messages, and offer a unique value for
those who engage with you through each channel.
But as you
utilize these strategies, be sure to remember that the best strategy is always
a multi-channeled approach, with multiple touch points
and plenty of opportunities to reach even the most unreachable sectors of the
market. If you’re interested in learning more about an integrated marketing
approach, contact Quez
Media Marketing for a free consultation!
