Every small business has their busy seasons. Many businesses are busiest during the
Holiday Season, while many others find that the Holiday Season is there slower time.
If you’re in retail, you can bet your using your website along
with other forms of media to get the word out and get as many customers as
possible, whether online or in store.
But just how effective is your current website with the mobile community
?
Last year, consumers spent more
than $20.7 billion shopping using mobile devices, and that figure is sure to swell this
year. But the vast majority of small and
medium-size businesses still do not have mobile optimized sites to take
advantage of this on-the-fly spending spree.
If your site is not mobile friendly you could be losing a lot of
customers without ever knowing it. There
are various options for making your site user friendly to the mobile crowd, so
contact your web developer and see what solutions and options are the most cost
effective for your business.
If your business is like ours and
the Holiday Seasons are your slower time of the year, don’t just leave your
website sitting there going unnoticed.
If you’re not sending any sort of newsletter or updates to your
customers, perhaps now would be a good time to start. Keep your company on their minds and let
them know you’re thinking of them through the holidays. You can’t go wrong with holiday humor, advice
or recipes. Also, take advantage of the
slow season by offering Holiday Specials that are available during the holiday
months only. If you have clients that
may be putting things off until next year, give them incentive to start the
project now at a discount. This will
benefit both parties by saving the client money and giving you work when you
really need it.
Small businesses cannot afford to
ignore their website during the Holiday Season.
If you’re counting on it to drive you business, make sure it’s tuned up
and running well on all devices. If the
Holidays are not a busy time for your business, take advantage of the slow time
and use your site to drum up extra business or implement new ideas for your
next busy season.
