You would be
surprised to know how many business websites exist without the owners or
employees knowing anything about their website’s statistics. Are you one of those???
There are
many tools available online that can give you incredible details about your
website traffic which can be used to market your business in a smarter
direction. One of the most widely used
and most valuable (considering it is free!) is Google Analytics - www.google.com/analytics/.
Google’s
Analytics program is simple to install with a little basic knowledge of html.
If you are using Wordpress, there are multiple plugins that can be utilized to
make the connection. Once the connection
to your account is established, Analytics will be tracking every single move
that is made on your website, and it can tell you everything that you would
ever want to know about how your customers are finding you.
You could
spend all day learning the ins and outs of the program, but even just at its
base, you can find out extremely critical indicators about your site’s
effectiveness. These are just a few:
- · Total traffic on your website.
- · How long those visitors stayed on the site.
- · What pages were viewed.
- · Bounce Rate (which is how many visitors landed on your website and jumped right out).
- · What cities your viewers are in.
- · What keywords or phrases brought them to your website.
- · Were those visits from organic rankings, paid rankings or direct visits?
- · Are viewers getting to your website through your social media outlets?
- · What type of browser was the viewer using?
That list is
only scratching the surface of the kinds of data that can be collected with Google
Analytics.
A website
can be a marketing machine for you if you look at this data. You can easily spot pages and/or keywords
that are helping or hurting your website’s effectiveness.
Google
Analytics is also extremely helpful when you are looking at the effectiveness
of some of your marketing strategies. If
you are marketing in a particular area of a city or part of the country and
your goal is to get customers to your website, you can see if there is an
increase in the amount of traffic from that area. If you are not getting the results you were
looking for, you can change your marketing direction to make it more effective
and log those results.
The web has
allowed us to pinpoint market directly to our customers, and there is no reason
that you should not know exactly how effective your website is in doing that. Don’t let your website hang out on the web
without it working for you.
If you would
like more information about Google Analytics or need help setting up your
website for maximum results contact Elemeno Design.
