Keys to Great Web Design: Building Your Digital Storefront

Your website is your digital storefront. If your store isn’t built well then you won’t get the customers you desire. In the years we’ve been building websites, we’ve learned a few things about what it takes to put together a superior web presence for our clients, and how to build a good site. In order to succeed in either your physical location or your web site, it’s important to pay attention to the following key factors:

Making a First Impression: Aesthetics of the Façade

For those that don’t know your company well, any chance you get to give them a reason to come on in should be taken. The visual appeal of a site is important. You only have once chance to make a great first impression. Are your site visitors saying WOW! or OW! when they see your site for the first time? People make immediate decisions about the credibility of your company, your brand or your products when they see your website.

Well Designed Store Layout

Your customers should enjoy walking through your store. It’s as big of a reason for them to return to you as your product is. If your site can’t be easily navigated and your valuable content can’t be easily found, then your users will go elsewhere. We work hard to plan and build sites that are intuitive, simple and easy to navigate. We want our users to feel like everything is right where they expect it to be.

Clear and Consistent Marketing Campaign

When you open a store, you have to let people know you’re there. You also have to have a clear, consistent message for them to understand what you’re all about. A superior web site has clear, compelling and concise content with clear calls to action. Investing in a beautiful site and neglecting the content is like buying a car without an engine. We work with our clients to make sure that the content on their site is well written, search engine optimized and created with the clients business in mind.

Conversion: Turning Window Shoppers Into Customers

Window-shopping is nice. It can even be rather helpful for word of mouth marketing. But it’s much better when those window shoppers turn into customers walking through the door. Early on in the planning process we will determine what a “conversion” or call to action looks like for your website.  It could be to submit a lead form, make a phone call or purchase a product. We then keep that goal in mind for the entire process from design to coding to content writing. We want your web site to be the primary tool for growth in your company.

Traffic Growth Over Time

You have to keep bringing them in. Those window shoppers who turned into customers should then turn into more customers. Ongoing search engine optimization and careful implementation of social media and online marketing campaigns will ensure that your traffic continues to grow.

About the Author: Eddie Looper is a content writer at Thrive Internet Marketing, an Arlington TX Web Design and online marketing company. We’re pretty sociable, why not follow us, or contact Thrive to discuss how we can use the power of the Internet to help grow your business.