Before we approach the
future of marketing we need to take a step back. Lets face it, modern
businesses are unlikely to succeed without some sort of technical assistance,
be it the company’s website, the use of CRM
software, or the use of social media networks like LinkedIn
to conduct critical research on their audience.
And although the
availability of these technical systems seem to level the playing field on the
surface, they do not guarantee survival. For example, company A may have
a killer website, use CRM software, and participate daily in social media
circles; but if company A is not using these tools correctly their immediate
future, unfortunately, looks very grim.
Now, if you thought you had
some time to massage your strategy, ending in a successful union of internal
process and technology; think again!
Thanks to the explosion of
social-sourced data and customer intelligence: “Big Data,” although the number one challenge
facing marketing offices, is the wave of the future. No matter if you
like it or not, “Big Data” is rollin’ in and has become the biggest opportunity
since the introduction of Inbound Marketing.
So, what does this mean for
company A? Well, company A not only needs to have a kick a%& website, a
highly functioning CRM, a strong connection with social media networks, and the
process to effectively manage their inbound marketing techniques - they also
need to be actively measuring and analyzing the data that is provided through
these systems, in turn moving from intuition based sales & marketing
techniques to an evidence based strategy.
The customary way of appealing to your
audience is over.
Personalization is key, and the more you personalize to your audience, the
better off you’ll be. Below is a great article from The Content Marketing
Institute that explains where exactly “Big Data” and content marketing are
headed.
The Static Website Is Dead
-- Long Live Personalized Content
Delivering the right
message to the right person at the right time is tricky. But existing
techniques and new technology are upping the ante in an emerging trend called content
personalization. Your content marketing could benefit big time from
it -- especially if you cater to different audience segments...Read More
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You Must Focus To Grow Your Business.
Angie Wishard
Engagement Manager
Focus2Grow
Mobile: 651.600.6929
