Friday, January 20, 2012

Outcome Obsession ----- and Disingenuous Networkers


by guest blogger: Barb Girson @mysalestactics

As professional networkers, we have heard the phrase, and the know the importance of the meet in greet.  This, one could say, is the space at which industry professionals gather for the flow and exchange of backgrounds, goals, ideas, services.  The more you engage in networking however, the more you will encounter not just those who attend events to participate in a meet and greet-- but those solely to meet and fleet!

What is the meet and fleet? The meet and fleet is the networking equivalent of a hit and run.  Who commits this crime... you may be pondering?  It is the  networker single-mindedly obsessed with outcome. It is the networker haplessly willing to sidestep the integral stage of care and connection, in pursuit of capital gain.  It is the networker inflicted with the business epidemic called "Outcome Obsession".  It is the business bully. 

Business bullies are bad news.  The bullies regard rapport and connection-cultivating engagements as quick and intentional as speed-dating.  In the absence of "worth it" gains, bullies treat networking opportunities as meaningless and pointless experiences.  Additionally, "I want it now" sales mentality fails to understand the buying cycle and the value of delayed rewards. Too great of urgency is a turn off in the networking arena, and without mutual interest, need or desire, it registers as desperation.

Networkers and entrepreneurs, of yesterday, today and tomorrow, I am here to tell you that these practices will always be regrettable in business.  The function of networking is NOT to only find business.  Rather, this mindset is the fastest road to missed opportunities, and more important; missed meaning.  

© 2012 Barb Girson Original Work
Edited by Robin Brooke

For more information on networking, follow-up, and building healthy business relationships, see my article, How To Conquer The 3 Most Common Networking Concerns – Pushy, Perfection, Possibly NO and visit MySalesTactics.com Just remember: fast and furious networking leads to futile networking!