Small business networking may seem like a straightforward, stuffy
process of meeting-and-greeting, there is a definite science to making a great
first impression and keeping your new, influential contacts drooling for more
of you and your company. These four strategies are great tools in forming a
memorable first impression and keeping your contacts interested.
·
Understand your Audience
Successful networking comes from a strong understanding
of who or what you’re connecting with. Before attending, you’ll familiarize
yourself with the nature
of the event to better understand the motivations and demographics of the
attendees. Then you’ll be able to approach your potential partners with a
specific strategy and cultivate a savvy first impression.
·
Be Conversational
Nobody wants to hear a dry, over-practiced
sales speech. You have a personality—flaunt it! Small businesses are full of
energy and character, so jump in with a personable and real conversation. Ask
leading questions, share your own personal stories, and genuinely listen to
people. The professionals you’ll connect with will appreciate your individuality
and remember you as being friendly and approachable.
·
Offer them Something!
Smooth talking only gets you so far—the networking
opportunity may never take off unless you have something to offer your
prospective connection. Find out what their pain points are, and offer them
specific products or solutions. Don’t just trade business cards—build your
connection by giving them something to
remember you by or lending small favors, which they will undoubtedly return
in one form or another.
·
FOLLOW UP
Don’t let your connections forget about
you—follow up as soon as possible without stalking them. This could mean a
simple email or phone call, or possibly a meeting over lunch. You’ll have to
utilize the best mediums in following through on your connection—standard
methods of communication are always reliable, but business relationships may
develop more powerfully through a social network.
Facebook, Twitter, and LinkedIn all offer distinct advantages and
disadvantages, so make your afternoon internet browsing count!
This is a guest blog by
Quéz Media Marketing
216.910.0202
