Small businesses have the reputation of being a more
personal business experience. As a customer of a small business, you expect
more intimate customer service than a big box business. The down side from a
business perspective is trying to live up to expectations as your business
grows. Having a CRM can help you to maintain that personal customer service
experience even as your business expands. AddressTwo’s simple CRM for small
businesses has three simple features to help relieve small business growing
pains:
1. Personalized marketing, no matter your business size
There are multiple ways a simple
CRM helps you to personalize your marketing. In particular, trigger email
campaigns and history recordings are your best personalization tools in the
system. With these tools, AddressTwo helps you maintain that personal touch
with every customer of your small business.
*Triggered email campaigns
Email
marketing has no doubt become a personalized norm today, but triggered
campaigns (also known as drip campaigns) add to that personalization level.
They allow you to launch a campaign of personally cordial emails triggered
manually or by a formal event such as signing up for a free trial. These emails
help to align the customer experience with your brand and make them aware that
your company cares about their personal experience.
*History recordings
History
recordings are a great way to personalize your messages to your customers. Any
interactions you have should be recorded in your history so when a different
employee takes the time to reach out to that customer, they are aware of
everything that has happened in that customer account. This information allows
you to relate to the past events your customers have experienced in your
company.
2. Multiple users
With
the ability to add more users to the system at any time, the owner isn’t the
only person who can deliver a personalized message to the customers. With the
click of the history button, new users can learn all they need to know before
reaching out to different accounts. The ability to add more users also allows
you to lighten the load of following up as your customer base grows
exponentially. Tasks can be assigned for different users to reach out to
certain customers within their department as well so that the right employee is
taking care of the right customers.
3. Task list reminders
When dealing with multiple
customers, it is easy to forget an interaction you had last week when you told
them you would call them with product offerings. Don’t let your brain do all of
the remembering, leave that up to your CRM and the ever-vast memory of the
cloud. When tasks are assigned to a certain user, that user receives a task
list in their email. In this way, both the CRM and the email task list will
remind employees of their work load for the day. This helps to ensure that no
customer slips through the cracks as your business grows and flourishes.
Establishing and expanding your
business is no simple task, but having a CRM can ease these business growing
pains. With a CRM software, it’s not a question of if, it’s a question of when.
The time is now to start maintaining and managing your customer database so
that your business doesn’t miss another opportunity. Personalization is just
one way a CRM will help you keep in touch with your customers past, present and
future, giving our business that small business personality with a bigger
business customer potential.
Start your 14 day free trial with
AddressTwo today and find the simple CRM solution to personalizing your
marketing while growing your small business.
