- Genuinely care about the others. There are two opposing pressures facing most people engaged in networks: the quick sale vs. trust building. While seeing a speedy ROI for networking fees may be intoxicating, over the long run, you’ll enjoy greater revenue from authentic relationships.
- Let your strong point of view glow in the dark. In other words—stand for something. Don’t try to “fit in”. Even in networking groups that exclude competitors in the same industry, the pressure to homogenize and conform to dress, conversation topics, or even business practices can be immense. While listening to the others is the critical first step to understanding their needs and how you might be able to help them, don’t compromise your perspective in hopes of winning them over. If you’re just giving them more of what they’re already thinking or doing, you’re not helping. You’re just prolonging their agony. Instead, make it clear that what you bring to the table is wildly different and you’re committed to it. Be prepared to give solid support your point of view but don’t water it down. You’re there to help them do something different, right?
- Create your own network. If you truly dread attending networking events, perhaps you’re in the wrong place. In fact, the right place for you may not even exist! So what then? Start your own network based on the values and purposes that are meaningful to you. Find others who share those values so going to the networking events becomes one of your favorite things to do. Find a purpose or cause you all can agree on and work together to solve problems. By collaborating with other businesses who share your values, you’ll not only find creative solutions to existing problems but you’ll also be the first person they’ll think of when they need what you sell.
Pam Hausner is the CEO
and co-founder of Big Vision Media Group, a branding and marketing agency advancing
responsible businesses for a better world.
