Social
networks seem to be popping up daily, and LinkedIn is making a name for
itself as the premier platform for business networking. But with all these
options to like, friend, email, follow, and otherwise engage online, is there
any benefit to in-person networking?
The short answer is yes, but understanding why social
networking platforms may put you at a disadvantage can help you better
understand the world of networking, and where that world is heading. There are
still many professionals that abhor or ignore their social media profiles, and
even for those immersed in interactive platforms, a personal touch can go a
long way.
The Advantages of
LinkedIn
There’s no doubt about it: LinkedIn is a tremendous platform
for social networking. Whether it’s meeting new people or reestablishing former
colleagues from two career changes ago, LinkedIn can help you find new business
prospects, experience new opportunities, and lay groundwork for your next
career move. You can see many contacts at a glance, learn new information about
companies, and comfortably reach out without waiting for just the right
opportunity or worrying about making an instant good impression.
Why In-Person
Meetings Are Always Best
Despite the advantages of LinkedIn, personal meetings are
almost always better. Talking to someone face-to-face gives you a much better
read on their body language, a much more open conversation, and far more
opportunities to guide the nature of the budding relationship. Not to mention,
in person you’ll have opportunities to meet people that aren’t on social
platforms, or who may not be found through the digital means available to you.
A Business Card and a
Handshake
Many business leaders still appreciate the conservative
values of the past, and the irreplaceable tangibility of a firm handshake, a
straight look in the eyes, and a business card. First impressions are as priceless as ever, and in most situations,
a static image and handy tagline are no replacement for a real world
introduction.
