As company's begin planning their marketing for 2013, invariably they will run across a superbly written blog, newspaper article or even well meaning business associate that will toss out the idea of using social media as an economical advertising tool. If you are in an industry whose target age demographic is largely over the age of 45, you may be tempted to dismiss social media as a viable marketing outlet. The tragedy in this misnomer is that you could be opting out of connecting with the fastest growing demographic on social media.
Not only are Baby Boomers eager to join in the social media revolution, with a little education (that they are receiving from continuing education and senior centers across the country) they are the most loyal and savviest content contributors of all the demographic groups! Mature citizens may have been pulled into social media kicking and screaming, but they have the loudest voices and their online reputation has high value.
Want to see what YOUR mature target market is doing on social media? Visit our Social Media Audience tools on the Marketing Media Management website to find out!
