A Guest Blog Post from e Web2 Sales and Profits (3 Part Series)
Part 1 of 3
How Are You Using Your
Company Blog To Increase Your Sales And Profits?
Question: How are you using
your company blog to increase your sales and profits? “Huh? What?” People look
a little puzzled when I ask that question. I can imagine your response as you
read this blog article right now. I asked that question a lot to my new prospect's
and best clients.
Predictably, their reaction
is like seeing a “deer in the headlights” of your car on a old country road in
the dark of night. And, they always ask me the same question: “What do you
mean?” I get the same question every time. They have not clue about what I am
talking about. They don't have a good answer for my question. They say “I am
writing a blog.” I respond, “Yes, but, how are you using your blog to improve
your sales and profits? Specifically, how are you using your blog to increase
your lead generation, improve sales conversion, increase your sales and improve
profitability? “What?” You see business owners are experts in what they do but,
outside their expertise, they have problems, challenges, issues and concerns.
Certainly, using a blog for business is one of the opportunities where business
owners and entrepreneurs can improve.
What Is The Purpose Of
Your Business?
What is the purpose of
business? Isn't it sales and profits? Everything that a business does should be
focused on increasing lead generation, improving sales conversion, increasing
the average sale and number of transactions, controlling costs, reducing
expenses, enhancing your profit margin and driving greater profitability. Is it
possible? Can a blog do all of that? Yes, absolutely. A blog can accomplish
these things and a lot more. Aren't we asking too much of a blog? No. It can be
done. Yes, it can.
Their common reaction is,
“Ken, I am just writing a blog.” It's understandable that they don't understand
the potential benefits of writing a blog. They (just) don't get it. They feel
that it's not a major part of their business, product or service. “It's just a
blog.” They say. They don't see the connection when they should. No connection?
Really? Think again. There is a direct connection between blogging, sales and
profit. That is, if you know how (to do it). In fact, business owners and
entrepreneurs should be creating more blogs because it can produce more sales
and profits for their companies. Creating a blog and making a commitment to
blogging can positively impact your business.
How I Made My Conversion
To Blogging
Like many business people, I
had the same feelings and concerns about a blog and blogging too.
How did I discover the
benefits of blogging? Why did I make the conversion and how? Here is my
personal story:
I remember the I first time
that I heard the term “blog”. It was January of 2006. My friend, Brent Leary, a
popular blogger and speaker, suggested that I start writing a blog. My response
was predictable for any new business owner and entrepreneur. “Why?” I curiously
asked, “ What is a blog”. Brent answered, “ A blog is a written journal that
people read online.” After hearing his answer, I frankly wasn't interested. I
had just started my new coaching business and my hands are full. I was busy on
launching my new coaching business and creating everything from scratch. I had
to create website and now Brent wants me to do add a blog too. I felt that a
website should be my first priority. I said, “That's interesting. I do like to
write. But, it's not in my job description. That is not my job. Besides, I just
don't have the time.” How is writing a blog going to help me close a deal or
make me any money?
After our conversation, I
reluctantly agreed to start a blog – after creating a new company website. But,
it still took me many months to start a blog and writing blog posts. However,
once I got started I couldn't stop.
Curious about my results
from blogging? Check out the second part of “Blogging for Business”. (next
week)
If you have questions or you are struggling with
the topic, let's connect and talk. We offer a Sales, Web & Profit Jump
Start session for any business owner or entrepreneur who has questions and
concerned about their company's growth, sales and profitability. We encourage
you to contact us. We will be happy to help and support you and your business.
