By guest blogger Barb Girson
If you want to grow your email list, you must be on your toes. There is opportunity everywhere. Every time you connect with your clients or prospects, it is a touch point and can become a list-building moment. The key is to ASK.
Here are 10 examples of when/where you can grow your list by asking for an email address:
1. Point of purchase in a store
2. Phone
3. Networking events
4. Speaking events
5. Web site
6. Email signature
7. Life-styling (out and about town)
8. Social Events
9. Referrals
10. Family/Friends
1. When you get someone's business
card, ask if you can add them to your list. I usually say, "I have an email list that is published
up to 3x's a month, which includes sales tips, articles and special offers for
entrepreneurs, and small business owners. If you want to be included, please
put an "E" for ezine on the back of your card to let me know I
confirmed permission." In most cases, people will put the E on
their card.
2. When you take an order, offer to email the receipt. This is another great
opportunity to explain why being on your
email list will benefit them. Not only
is this a useful sales tactic, but it
also is environmentally conscious by saving the paper used to print
receipts.
Seize
opportunities each time interact with potential clients by inviting them to
join your list. Stay on your toes! See
opportunities wherever you go.
To Join Barb
Girson's email newsletter
list (published up to 3 x's/mo)
Visit MySalesTactics.com to learn more
about Barb Girson's strategies and tactics to help you gain confidence, get
into action and most importantly grow sales.
Tune in to our A2U – Podcast on Tuesday, Feb. 7 at 4:00 PM ET to hear Barb Girson speaking about email
marketing tips.
