Using a web-based email service has become the de facto method for email users in the last ten years. Easy to setup, free, and accessible from anywhere, web-based email makes perfect sense for business users. But that web-based email address can be doing damage to your business reputation every day and you don't even realize it. Here's three reasons to change your email address today.
Appears Unprofessional
In business, appearance means a lot. We make a million small decisions every day based on small bits of information. And as much as we all love Gmail, the fact is when your business card says username@gmail.com versus William@intelligence.com, it leaves an impression immediately regarding how seriously you take yourself in business. This can cost you potential business in the long run if a prospect feels you are “small time” in business.Email Redirect Setup Is Easy
“But I like using Gmail. Won’t I have to start using a software like Outlook if I stop using Gmail or another web-based email provider?”The answer is no. You can continue using whatever beloved email method you’re using currently, whether it’s Gmail, Hotmail, Yahoo, Outlook or any of the others out there. Simply create an email alias and then a forwarding rule for those emails to a destination of your choice.
Essentially this process creates a “mask” for your email address, allowing you to use your website domain name as part of your email address. After all, you paid for and own the domain name, so why shouldn’t you be using it?
The simplest method is to use an email
forwarding service through the domain name provider (the company you purchased
the domain from). For this example, we’ll use GoDaddy
since it’s one of the most popular out there. GoDaddy’s customer service can
help you if you have trouble or you can use one of their articles to walk you through the process.Step 1: Create the domain name email address (found in your hosting panel with GoDaddy)
Step 2: Once created, login to your web based email provider (Gmail instructions here) and in the mail settings “Add another email address”. This will allow you to both send and receive emails using your new domain name email address.
Amplify Your Branding Long Term
Using your domain name in your email address provides long term branding. Now, if someone loses your business card, or forgets your business name, as long as they have your email address in their contact list, they’ll always have your business name. This improves your top-of-mind awareness long term for clients and prospects.Since setting up an email domain address is so easy, there really isn’t a good reason NOT to set up a proper email address to benefit and brand your business.




