The internet has been around roughly twenty years. It's hard
to imagine a time when this was not part of our lives. Within this time,
millions of companies and customers have signed on with their own email
addresses. More now than ever, companies have to push harder and stronger to
get customers to shop their stores. One of the many techniques they use is email
marketing. Here's some helpful tips for your first email marketing campaign.
1) First, it's important to personalize your content. While
your email will always contain your newsletter, it's a great idea to
personalize recommendations. You can easily do this by having them fill out a form that closely
relates to their interests in reference to your content. For instance, Bill
might enjoy SEO but Sally enjoys podcasting. So, on Billy's email there are SEO
recommendations. This helps you and the customer in the long run. For you, it
makes sure you get more clicks to your website. For the customer, it makes
them more aware of what is out there.
2) Another helpful tip is to include downloads. Depending on
your small business, you may occasionally have documents you need to send to
your audience. These may be forms for a conference, for instance, that they can
return via e-mail. It's also an idealistic place to drag in pictures to your
email. Give your readers a personalized feel that your content has been created
just for them. In addition, this is a platform where you can send embedded
video files, such as webinars or video podcasts.
3) Do you want your readers and buyers to shop your business more
often? Through your email marketing, consider what you can give away. Coupons,
freebees and promotions soften the heart of your buyers. Let's say you have a
new book coming out; it's priced at $9.99. If you want your readers to give you
warm, honest reviews, then give it to them for free or for $0.99. Why? Because
they have loyally read each book you have published; you should give back to
them.
4) Lastly, consider mobile marketing. E-mail is no longer
is in its infancy. It's not 1997; rather, it's 2016. We have computers, phones,
tablets, among many other devices. This means your e-mail needs to be responsive.
The reader needs to be able to read it whether their screen is three inches or
17 inches. They should not have to worry about zooming in to read text. On
that note, files should be downloadable on all devices. The file extension .rtf
(Real Text Format) usually works for most devices, as does .jpg files for images. Consider these extensions when developing your newsletter.
It's important to utilize e-mail so your customers get the
most out of your company. They are the flame of the company. It's vital that
you foster that light, making it stronger so that the fire doesn't go out.
That's why you need e-mail marketing. You need to meet your audience where they
are and they will come to you.
