AddressTwo email marketing tools help you keep in touch with
your database of customers and prospects. Using our email template builder and
list feature, you can blast your emails to help increase sales or provide your customers with beneficial
information. Email marketing can be tricky, so here are four tips and tricks to
building and blasting content your customers will care about.1: DEFINE YOUR AUDIENCE
As with any marketing content, it is important to determine
your audience. You can identify contacts by zip code radius, prospective
product purchasers, current customers of your business, etc. Remember,
however, that email is an opt-in marketing process. Your customers must choose
to receive your emails.
Whoever you choose to target your email campaign towards,
know that they all have different content desires. Understanding your audience
and building a list of recipients is an important first step in AddressTwo.
This list will allow you to determine what you are going to say, and how you are
going to get that email opened.
2: WHAT SAY YOU?
Once you know who you are talking to, you will be able to
determine what to say. Are they current customers? They might want to
know about a new product/service offering or an upcoming event.
Are they prospective customers? Offer them a little incentive to get them on board.
Are they prospective customers? Offer them a little incentive to get them on board.
Additionally, personalize the email to help deepen
relationships with your customers. Using our mail merge fields in AddressTwo
will allow you to pull the recipient’s name into the email and help them to feel
a deeper connection to your message.
3: ENGAGE YOUR READERS
An engaging subject line, email body, and a call-to-action
(CTA) and/or hyperlink can make or break your email success.
Subject Lines
The subject line is the most important part of your email.
Without an exciting subject line, your message may not even get viewed. It is
important to note that:
- Using all CAPITAL LETTERS in the subject line can get your message booted into the junk mail folder before your audience ever sees it. Make sure you are careful to make the subject engaging, but not junk-box worthy.
- *Asterisks* are commonly used to grab attention in the subject instead of capitals, but don’t go overboard.
- Using [brackets] around offers in your subject line will help intrigue your audience to open the message.
Email Body
You want to make the body of your email easy to read through bulleted lists and small paragraphs. Brief and to-the-point emails with a little bit of humor will help keep your audience engaged, but make sure it’s appropriate. Think about how you would want to receive and read an email.
CTA’s and Hyperlinks These will help you track the success of your email campaign. AddressTwo allows you to see how many of your recipients clicked on links in your email. These clicks will allow you to determine the success of your campaign. Be prepared to send them to a blog where you can track page views or to your website so you can determine if they are actually reading your message and taking the action you want them to.
4: TEST IT. THEN TEST IT AGAIN.
AddressTwo offers a “send test email” field in the full
email editor to allow you to shoot the template over to yourself (or maybe even
a coworker) for review. In any content marketing, it is important to test and
retest your content. Though our email template builder is easy to use and
visualize your final message, it is important for you to view the email as your
recipients would. Plus, testing an email will allow you to click through your
hyperlinks or embedded videos to make sure they work properly.
IN CONCLUSION
Defining your audience, deciding your content, engaging your
readers, and testing your email will certainly help you to be a better email
marketer. Don’t take email for granted, it is one of the most powerful
marketing tools we have in this technological age.
If you can’t get enough about email marketing, HERE are some previous blog posts with email tips and tricks.
If you need help with specific AddressTwo email features,
head on over to our tutorial
videos to learn about how to create sender profiles, add email signatures,
and insert images into your email campaigns.
GO FORTH and send those emails with confidence!
