In the last ten years, blogging has evolved. Now, a blog is considered a key marketing component to providing value to current and prospective customers. As a result, blogging has evolved into
an art form all its own. Is it any wonder many blog owners find themselves floundering in unfamiliar
territory? Here are five tips to make your blog work for you.
Blog Writing Tip 1: Build Blog Engagement
Does your blog resonate with readers? Creating resonance is
easy. Offer value. Think about what’s in it for your reader, not what’s in it
for you. What’s the pain point for your audience? How can your unique product
or experiences help someone else? These are key elements to reaching your audience and making your blog special.Blog Writing Tip 2: Good Blog Posts Don’t Use Gimmicks
Blog Writing Tip 3: Don't Ignore SEO
Search Engine Optimization (SEO) is a blog writer's best friend. Every blog post can and should provide value to readers but
why just give it away?
A blog post can do double duty – providing long term SEO value for your website while attracting new visitors who have an interest in your products and providing value to the reader.
If time is money, then SEO insures your time spent blog writing (or paying for blog writing services) is money well spent. Keyword research is an essential part of this. Once created, that focused, timely, keyword-rich blog post is yours forever and can give your website dividends for years to come.
A blog post can do double duty – providing long term SEO value for your website while attracting new visitors who have an interest in your products and providing value to the reader.
If time is money, then SEO insures your time spent blog writing (or paying for blog writing services) is money well spent. Keyword research is an essential part of this. Once created, that focused, timely, keyword-rich blog post is yours forever and can give your website dividends for years to come.
Blog Writing Tip 4: Avoid Too Much Content
Think of Goldilocks - too small, too big, and just right. Creating a 1,000 word blog
post is too big and few will read it. Too short and search engines won't index it. Expect to share your message in 300 – 600 concise words. (Search engines require at least 300 words minimum). Use the "just right" number of words to get your message
across.
This is not a hard and fast rule as more complicated topics may require more word count. Break complex topics up into multiple articles. Always choose a tightly focused keyword topic and stick to it. Use images to add variety to your content. Too much dense content packed on a page will overwhelm a reader mentally. A few creative minutes with PowerPoint and a picture editor could work wonders. Not to mention all the free images on the internet.
This is not a hard and fast rule as more complicated topics may require more word count. Break complex topics up into multiple articles. Always choose a tightly focused keyword topic and stick to it. Use images to add variety to your content. Too much dense content packed on a page will overwhelm a reader mentally. A few creative minutes with PowerPoint and a picture editor could work wonders. Not to mention all the free images on the internet.
Blog Writing Tip 5: Avoid Posting Too Frequently
Life sure is busy these days, isn’t it? Between work, family, social media, and hobbies, who has time for casual reading online? As it turns out, blogs are an easy way to gain information quickly. Blog posts should be a reasonable number of times to suit your audience size and needs. A good rule of thumb is no more than twice a week and only if your blog post has important information (see blog writing tip #1) to share. Don’t blog for the sake of meeting some self-imposed expectation to do so every Tuesday and Thursday. Value your readers' time and they’ll stick with you long after your first blog post.
Are you overwhelmed by blogging and need more than just five simple blog writing tips? Never fear, our AddressTwo partner provider Charity Kountz of Kountz Marketing Group, has a special offer below just for our readers!
Charity Kountz is an award winning children's author, freelance writer, and marketing consultant based in Dallas, Texas. She is committed to one simple goal: success for her clients. Connect with her on LinkedIn to learn more or visit her website.
