Avoiding these common
business mistakes will help you cultivate lasting
relationships with your customers, increase sales and revenue, improve
productivity, and save time throughout your workday.
Here are some of the most common business mistakes made by small business owners, and what to do about them!
Lack of Engagement
Whether it’s social media, email marketing, or a good old fashioned phone call, many entrepreneurs fail to engage with their customers in a meaningful way.
For example, a lot of small businesses spend time and money posting on Facebook, tweeting, and crafting interesting email blasts. However, authentic relationships can only be cultivated by authentic engagement.
Engagement with your users is created when there is a regular back and forth conversation happening between you and your customers. This means that when you post a link on Facebook and a user responds, you then respond to their comment. Your response to their comment is a crucial third step that many businesses fail to make.
Engaging with your customers encourages them to continue the conversation with you. When they are rewarded for actively participating with you and your product, they are not only more likely to buy; they’re much more likely to recommend you to a friend.
Engagement creates a strong bond between the customer and your brand. They feel heard and seen, and they feel like their opinion matters to you. Be sure to return voicemails, respond to survey results, and respond to each and every comment online!
Failure to Follow
Through
Another common business mistake is the failure to follow through. You want to increase sales and make your customers happy, so you bend over backward to promise them the world.
Unless you can make good on that promise, don’t make it! It’s much better to under-promise and over-deliver. Doing what you say you’re going to do cultivates trust and loyalty, and is even more important than offering a mind-blowing product or service.
Wasting Time
One of the most widespread common business mistakes is the tendency to waste time and money because of disorganization. From your schedule to your office space, disorganization is the clutter-clad monster keeping you from truly thriving and taking your business to the next level.
The first step toward eliminating wasted time throughout the workday is organizing your office space. Shoeboxed is a receipt scanning service that will eliminate stacks of paper clutter and help you prevent new clutter from accumulating.
When you sign up for Shoeboxed, you’ll receive several Magic Envelopes. Toss receipts, bank statements, and anything else that needs to be saved into the envelope, then place the envelope in the mail. Your workspace will suddenly be clutter free, and your receipts and documents will be digitized in your Shoeboxed account.
A clear workspace and an organized Shoeboxed account will eliminate countless hours spent searching for lost receipts and documents, and free you up to get back to business.
Most common business mistakes are easy to fix and lead to increased profits.
By strengthening engagement, following through, and getting organized, you’ll see a measurable boost in conversions, repeat customers, and lucrative long-term referrals.
