Wednesday, March 6, 2013

Can You Sell in a 6-Second Video?


by Gary Hennerberg

Quick! Can you sell your product or service in a 6-second video?

Who knows. But we’re about to find out in a test, and we invite your participation. And in a few weeks, I’ll share the results with you. You may know about Twitter’s latest foray into “micro social” with 6-second videos on Vine.

Rather than let our opinions fly around without basis, we decided to dive into it to see if we could make it work. We’re about to test the concept and find out if we can make it a success. We’ll report on what’s happening over the next few weeks and in April we’ll have the final results. Watch this video for the full story, and comment below with your ideas.

(If the video isn’t just above this line, click here to view it)

Please share your ideas in the comments section below, or email me directly. We’ll keep you updated in our future blog posts, and we’ll find out together if all of this worked. If it’s a bust, we’ll tell you that, too. 

With so much new coming into our marketing world, the more we share successes and failures with each other, the more effective and profitable we’ll all be.

 Gary Hennerberg has helped to turnaround marketing performance of businesses of all sizes for over 20 years. After a foundation of working in direct response marketing, he has broadened his reach and navigates between traditional direct mail marketing, email marketing, video marketing, SEO, and other online marketing initiatives.