You have a website, a blog, Facebook Page, LinkedIn Page,
Twitter and YouTube… Now, how do you get real LEADS from them?
The questions we all try to answer on a daily basis. Sure
you can tweet a million times a day, “Come to my website!” or post to your
groups, “Did you know we exist!?” But what are you really gaining?
I have found that providing simple answers to these queries
is the best answer, your audience wants to learn more about you, and in return
you need to learn more about them, right?
Here are my top three suggestions to help you turn clicks
into leads.
User-reviews:
Providing a place on your website where your fans and follows can
comment and leave feedback for their favorite thought leader (that’s you) is key! If you are a brick and mortar location Yelp is a great app that you can use. And here
is a tool where you can monitor the feedback easily, Send Social Media.
Quizzes: Offer a quiz that is prominent on your site that
offers information to your fans as well as information to you. This is a
perfect lead generation, and helps with the dreaded, “cold calls.” Here is an
example of the Quiz that we offer FREE Social Media Score. You
can get your own here SurveyMonkey.
Participation: Are your visitors able to participate when
they come to your website? We are an interactive people, and we require
stimulation! I suggest offering a “FREE Guide” or a “FREE White Paper” to your
visitors when they sign up for your email newsletter. Use an email marketing
campaign system like this one, AddressTwo, and watch the leads flow into your
inbox!
