Everyone enjoys the peace and calm of watching
the sun set into the horizon (especially in Key West, right?). But when it’s
sales that are drifting away, that’s not so enjoyable. In fact, it probably
would rile you right up if you thought about it and realized it was happening
right below your very nose.
If you have a list of
emails and you aren’t using it, you are really missing the boat. (You are
losing sales.)
And if you don’t have a list, well, your ship
just hasn’t made it into the harbor yet. (You are losing sales.)
So, let’s work on that.
In Early to Rise,
Michael Masterson says, “The money is in the list.” Now, just HAVING a list is
not enough, it’s what you do with it that really matters (hint: build
relationships).
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| Photo Credit: Norma Cornes, 123rf.com |
- You meet them as you network.
- They find you at your website.
- They connect with you on social media.
- Clients and partners refer them to you.
- They are your audience when you speak.
In other words, you find them and meet them everywhere you go. Now, you have to capture them. I have two good examples of how I capture them.
1) Business Card Meet and Greet – When I receive a
business card from someone I have just met, I immediately enter them into my
CRM and trigger a “Good to meet you, welcome to my life” series of emails. I
introduce them to me, my website and blog and invite them to join me on social
media.
2) When I
speak I have cards
(or a sign-up sheet) that I circulate and collect that allows the audience to
sign up to get on my list, connect for a complimentary consultation about
coaching, masterminds, events, etc.
A huge percentage of
people get on my list and receive no less than my weekly emails (chock full of
information, fun, and strategies). Others elect to subscribe to my newsletter
or other programs offered. That’s great. But there
is one opportunity that I am missing. I just discovered the idea and will be
implementing it SOON. Chances are you are missing out on it, too.
Do you have an opt-in
opportunity on EVERY PAGE of your website? I have one that pops up on my
website, and it has been effective. But I just learned about the success
someone has been having by offering a free gift (special report, checklist, or
tickler) to opt into their list at the bottom of EVERY PAGE of her website.
She isn’t talking about
that side bar opt-in, but a different opportunity that connects with the
content on that particular page. For instance, in my case, one page on my
website might be about Mastermind Groups. I could offer a list of “9 Reasons
Millionaires Say a Mastermind Group Changes Your Life” as a special gift on
that page. It gives more information about Mastermind Groups as well as providing
the chance to get on the subscription list.
Of course, you have to
have a CRM in which to accumulate and
communicate with your list.
The point is, get
busy with building and communicating with your list.
Even if you have doubts or are afraid of the
water, grab a life vest and jump in. Get that list growing and there is the
distinct possibility that someday you will be sailing off into the sunset with
everything in life you love.
To Your Success!
Jack
Author Bio:
Jack Klemeyer is the founder of Grow Your
Business Coaching. His purpose is to “make business better” for business owners
and professionals. He is a popular speaker, facilitates powerful mastermind
groups, coaches clients to success and is the author of two books (available on
Amazon). Known as “the guy in red socks” he infuses humor into every aspect of
his business. But a serious professional, he is a certified as a coach,
including with John Maxwell. He is a master practitioner of NLP, and
facilitator for Myers-Briggs and Kolbe, along with other programs and tools
important to the development of business professionals. You can contact Jack at
Jack@GYBCoaching.com or at 317-755-6963. Visit his website at www.gybcoaching.com for more
information.
