With over 2 million company pages and 161 million users,
LinkedIn offers a wealth of digital marketing options to businesses and
professionals around the globe. Any digital marketing agency will tell you that
this social media outlet offers exposure that is as valuable as word-of-mouth
advertising, but has the added benefit of measurability.
B2B Digital Marketing Benefits of LinkedIn
Promote your blog. LinkedIn has a simple tool that allows you to add a link from your website to your business’ LinkedIn page. A digital marketing agency can even help you connect your blog to the LinkedIn account so your connections can see new posts as they go live, which can simultaneously increase traffic and brand awareness.
· Enhance
website SEO. When you create a company page on LinkedIn, you have the
option of making the information that you provide available for search engines
to index. If you want to enhance the SEO of your business’ website, this is a
good thing. Because of its popularity, LinkedIn ranks high on search engine
results. This can influence what people see when they perform a search on your
business or use specific key words, especially if you have your business’
public profile set to “Full View.”
· Reach
beyond your connections with sponsored updates. When you post updates on
your business’ LinkedIn page, only your connections see them. LinkedIn now
allows you to extend your reach with sponsored updates, which appear in the
news feeds of other LinkedIn users. Digital marketing agency experts share that
sponsored updates are simple to create and are non-intrusive. A well-worded
update can drive users to check out things like new products, events, videos
and white papers in a way that is more effective than a paid sidebar
advertisement. You can also choose your target audience with just a few clicks.
· Generate
leads. Social media is a great way to engage with prospective and current
customers, nurture relationships and enhance retention. It’s also an effective
tool for generating new professional leads when you position yourself as a
thought leader. To do this, you must have a consistent LinkedIn presence and
offer valuable, relevant information to your target audience.
After you create a rich profile for your business’ page, establish a presence
by leveraging your existing network and offering timely status updates. Join
and participate in up to five LinkedIn groups that are relevant to your target
market and/or geographic location to offer expert insight, share valuable
content and educate. As your LinkedIn presence increases and you extend your
connections, the trust that you build in others will drive new leads.
After you create a rich profile for your business’ page, establish a presence
by leveraging your existing network and offering timely status updates. Join
and participate in up to five LinkedIn groups that are relevant to your target
market and/or geographic location to offer expert insight, share valuable
content and educate. As your LinkedIn presence increases and you extend your
connections, the trust that you build in others will drive new leads.
Digital marketing extends beyond your company’s website,
blog, Facebook profile and Twitter account. As with any other social media
platform, B2B marketing on LinkedIn takes time, thoughtfulness and intentional
efforts to build a following and get the returns that you seek. Speak to a
marketing consultant to learn more about building your company’s LinkedIn
presence or revamping your efforts.
Cameron Madill is CEO of PixelSpoke, a digital marketing and web design agency located in Portland, Oregon. PixelSpoke works with small to mid-size companies to design websites and create marketing plans which will expand their business. Connect with PixelSpoke on LinkedIn for other marketing insights.
