How to Identify Your Buyer Persona

Another Great Marketing Blog from: http://www.cloudtactix.com/

Quick question: If you were about to play a game of darts with a friend — and let’s just say for the sake of argument there’s some money riding on this — would you pause to put on a blindfold before throwing the first dart?
. . . I didn’t say it would be a good question.
But unfortunately, that’s exactly the way some companies run their inbound marketing campaigns:

1. Fill bucket with lots of darts.
2. Secure blindfold.
3. Throw!

Thankfully, however, this bad business habit has a proven fix: fleshing-out your ‘buyer persona.’
What’s a Buyer Persona? [Read More]